Measure I, the half-cent sales tax approved by San Bernardino County voters, has been a driving force behind local transportation improvements for 35 years. Since its adoption, Measure I has enabled the San Bernardino County Transportation Authority (SBCTA) to fund vital infrastructure projects that benefit residents, businesses, and commuters across the region. From repairing aging roads to expanding major highways and improving local streets, the continued investment of Measure I dollars has transformed how people move through San Bernardino County.
To celebrate and communicate the program’s success, SBCTA is launching an educational campaign that highlights the many achievements funded by Measure I. This effort will showcase the substantial impact of the sales tax, not just in large-scale capital improvement projects, but also in the smaller, day-to-day investments that keep local communities connected and safe. These transportation improvements serve as a testament to the positive outcomes that result when residents come together to invest in the future of their region.
As part of this outreach, SBCTA is introducing the Measure I Communications Toolkit—a collection of resources designed to help the 25 jurisdictions within the county share a consistent and engaging message about the program’s benefits. The Toolkit includes a variety of helpful materials such as key messages, fact sheets, short videos, social media content, graphics, logos, and web links. These tools are crafted to make it easy for cities and towns to tell their own Measure I success stories while contributing to a broader countywide narrative.
While each jurisdiction experiences the benefits of Measure I in its own unique way, the program’s success is something the entire county can celebrate. Whether it’s fewer potholes, safer intersections, or faster commutes, Measure I continues to improve quality of life across the region. Sharing these successes helps build greater understanding and appreciation for this essential local resource.
Looking ahead, SBCTA remains committed to transparency and collaboration as it stewards Measure I funds into the future. The Communications Toolkit is just one step in ensuring that communities continue to be informed, inspired, and engaged as we plan for the next generation of transportation solutions in San Bernardino County.