Privacy Policy

Privacy Policy 

This policy describes San Bernardino County Transportation Authority (“SBCTA”) practices with respect to your personal information. While SBCTA appreciates and respects your privacy rights in all of its endeavors, please note that this policy only relates to information collected by this website, the services offered herein and various advertising and marketing campaigns conducted by SBCTA. Certain services offered or provided by SBCTA may be subject to their own specific and separate privacy policy, and in such case, that is the policy that shall apply. 

Information Collection 

SBCTA is the sole owner of the information that is collected on our website and through various applications, services, marketing, and advertising. SBCTA collects the following categories of personal information: identifiers, customer records, internet/network activity information, and geolocation data (“Personal Information”). 

Personal Information may include anything users intentionally share with us as well as information that is shared with SBCTA incidentally. Information you intentionally share with us is typically gathered through direct contact with you, such as through website prompts, advertisements, marketing materials, emails, or phone calls. Such information may include your name, email address, phone number, address, zip code, and more. Information you incidentally share with us is gathered by virtue of your access to, or use of, our website and or services. Such incidental information may include, but is not limited to, the user’s internet protocol address (IP Address), geolocation, device information, user preferences, user settings and profile information. 

Information Use 

SBCTA will use your information in the context or for the purpose of which it was gathered or provided. For example, if you respond to an advertisement SBCTA may contact you regarding said advertisement, using the Personal Information you provided. We do not share, sell, rent, or otherwise transfer your Personal Information to third parties, or contractors outside of what is contemplated in this policy or pursuant to your consent. SBCTA may obtain your consent explicitly or implicitly through various means including, without limitation, through your responses to website prompts or other user inputs or other software interaction. SBCTA may transfer, display or disclose your Personal Information in grant and/or funding applications based on your responses to certain prompts. We may transfer your Personal Information to SBCTA service providers, contractors, or third parties for analysis, storage, compression, or other services consistent with our intended use. SBCTA may also use software to analyze, process, edit, transfer, view, and display your Personal Information such as “ConstantContact,” “WordPress”, “Google” Suite, “Microsoft Office” Suite, and “Survey Monkey.” Lastly, SBCTA will release Personal Information subject to court order, subpoena or otherwise as required by, or in accordance with, California Law. 

SBCTA will not provide any Personal Information to data brokers or other entities who thereafter sell said Personal Information or participate in behavioral advertising. Further, SBCTA does not participate in any profiling, or automated decision making. 

Information Security and Storage 

All of the Personal Information we collect is stored on a secure server either on SBCTA-owned devices or through a cloud-based interface with an SBCTA service provider, or other third party. Such service provider or third party may, from time to time, be provided access to such Personal Information, in accordance with the use of their platform or through other such services as SBCTA seeks to procure, which may be beyond data storage. SBCTA will not store your Personal Information indefinitely and will delete Personal Information upon request, except as otherwise specified below. 

If SBCTA gathers your Personal Information to support the use of a continuing service and thereafter ceases to offer such services, SBCTA will endeavor to delete your Personal Information after the program is canceled. 


SBCTA will not discriminate, deny services, or provide a different quality of service due to a user making an opt-out request as described below. 

User Access and Control of Information 

You may opt out of any future contact from us at any time, for any reason, by contacting us at the email address below. If, at any time, you wish to review, correct, change, or delete any of your Personal Information we have stored, contact us by phone or at the email address below. Requests will be considered on an individual basis and may be denied, in accordance with California law. 

Notwithstanding any other provision of this policy, a request to have your Personal Information deleted or changed may result in services being delayed or canceled if those services rely, in whole or in part, on SBCTA having access to such Personal Information. 

Contact Information 

Please direct all requests, comments or concerns to the following email address, including the subject line “SBCTA Privacy Policy.” 


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