Metrolink, Southern California’s regional train service, launched SoCal Explorer, a new loyalty program that rewards riders with points as well as exclusive offers and perks from local businesses and attractions throughout the Southern California region. The program makes it more affordable for people to make taking the train a part of their everyday lifestyle.
The SoCal Explorer program was designed to reward all Metrolink riders, whether they take the train to commute to work or ride on the weekend for some fun with friends and family. Members earn one point for every mile they travel, which they can redeem for free tickets – making taking the train even more affordable. Just for signing up, members will receive enough points for a round-trip ticket, so new riders can redeem their points and try out the service for free.
“We are pleased to reward Southern Californians for making the choice to leave their car behind and take the train,” said Metrolink Board Chair Brian Humphrey. “We hope to encourage more people to ride with us, to keep our region’s traffic congestion low and improve our region’s air quality. Plus, taking the train is a healthy lifestyle choice allowing people to avoid the stress of sitting in traffic.”
While the SoCal Explorer program was created to benefit its customers, Metrolink saw an opportunity to also support the recovery of local businesses that were hit hard by the effects of COVID-19. Currently more than 30 local businesses are SoCal Explorer Partners, offering discounts and other incentives to program members in exchange for being promoted as a part of the program. Businesses can sign up to be partners by visiting socalexplorer.metrolinktrains.com/partnerships.
For more information on SoCal Explorer, visit metrolinktrains.com.